Make Your Practice Truly Noticeable (and Clients Will Come) Marketing Articles | August 1
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The topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who've attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It's about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.
The topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who?ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It?s about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.
I also recommend Seth Godin?s book, Purple Cow: Transform Your Business by Being Remarkable. If you have never read it, the book is about having your business stand out and be SO remarkable that clients and the general public can?t stop talking about you (hint, hint
Barry Sanders Jersey , this attracts lots of new clients).
Here?s the book description:
?Cows, after you?ve seen one, or two, or ten
Austin Bryant Jersey , are boring. A Purple Cow, though . . . now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff ? a lot of brown cows ? but you can bet they won?t forget a Purple Cow. In Purple Cow
Will Harris Jersey , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It?s a manifesto for marketers who want to help create products that are worth marketing in the first place.?
OK, you?re probably saying ?That?s great Fabienne
Jahlani Tavai Jersey , but what about MY business?? Here?s a client example: A real estate client in Manhattan was looking to stand out of the New York real estate marketplace (there are literally hundreds and hundreds of real estate brokers in New York). We came up with a list of ways to Purple Cow her business so her clients and others would start talking about her services to anyone and everyone they could. Here?s what we came up with. (Note: Some of these ideas she is able to implement right away. Some will have to wait a few months or a couple of years until finances can allow. Either way, they?re a great example to get YOU started on making your own Purple Cow list.)
Having a chauffeured Lincoln Towncar take home buyers from property to property.
Providing a hot lunch or gourmet sandwiches in the car at lunchtime.
Bringing a basket of wine and cheese in the early evening.
When finances allow it, drive her clients around in a vintage Rolls Royce.
Now tell me, what other New York City real estate broker does this? None that I?ve heard of?until now. But you better believe that if she starts doing this
T.J. Hockenson Jersey , people will start talking and want to work with her exclusively.
Your Client Attraction Assignment:Your turn to think about how you could ?Purple-Cow? your business to attract lots of new clients and referrals, simply by being remarkable. This will bring a huge (and even unfair) advantage to you in your Client Attraction efforts.
Schedule some quiet time to think about how you could make your business so unusual and so what-the-client-always-wanted that clients and prospects can?t help but talk about you, recommend you, and want to work with you.
Go crazy
Lions Kids Jersey , go nuts. Don?t stay with what seems safe or affordable. It?s just an assignment and I want you to have fun with it. Talk to your friends about it. Look around and see what other industries are doing that seems over the top and very cool. Take some time with this over the next week or two. Write it all down on a sheet of paper. Once you?ve written it down, look at the things that are realistic to do right now, and those that you would save until later. Then do it.
Your Online Fortune is Just a Click Away! Home Business Articles | January 1, 2002
Your Online Fortune is just a Click Away! By Steve ... before you flick the switch on your Internet ... make sure you've nailed the basics and your strategy ... sound.W
Your Online Fortune is just a Click Away!
By Steve McClain
But before you flick the switch on your Internet Marketing
Machine make sure you've nailed the basics and your strategy is
fundamentally sound.
While the Dallas Cowboys Defensive Coordinator
Lions Youth Jersey , Ernie Stautner
told me "the difference between a Pro and a Non Pro is the
Professional does the basics extremely well". And that I have
found to apply to just about everything in life and especially in
starting and operating a profitable online business.
The Information Superhighway is littered with road kill. The
phenomenal advantages of Internet Marketing vs Traditional
Marketing has lured many to jump right in unprepared and you can
avoid being hit head on by subscribing to informative
publications like this one and seeking help and advise from the
Pros.
Before you launch make sure your product or service is a proven
winner for marketing online. Set up in detail every operation
and every procedure and then automate everything. Finally, put in
place your marketing strategies to build an ever increasing
traffic to your site.
You could have the hottest most desired product and the latest
greatest web site with all the bells and whistles but if no one
ever sees it your not going to make any sales. Building traffic
will be where you'll want to concentrate your efforts, and since
there's not going to be much time for setting up operations, do
all you can before you launch.
For e.
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