A client of ours recently asked us to help his company increase sales revenue. "Our sales are okay
Cheap Ron-Robert Zieler Jersey , but not what we need them to be," he said. "I just have to believe we could be closing more business. Once we get in the door, the sales process goes very well. It's getting in that's the problem."
What else is new?
Many companies have the goal of sustaining existence by selling what they make. Great companies focus on delivering unique value -- even before a single product or service is purchased. It's an old saw that is still ignored by far too many businesses.
Our client's problem is simple: His company fails to communicate unique value to the target market.
Lifeblood
Communication is the lifeblood of every business. It carries unique value -- the key nutrient that feeds all relationships. When the flow of value is obstructed, a variety of symptoms manifest, including:Slow salesCustomer dissatisfactionHigh employee turnoverPoor product qualityAssessing the flow of communication is one of the most important business diagnostics tools available to you. One method of assessing that flow is by analyzing the value delivered to key stakeholders.
In our client's case
Cheap Robert Huth Jersey , a business communications assessment of marketing collateral revealed that the language the company used to talk about its value and the customer's perception of the company's value did not match up. Unique value in this case was obscured by heavy language: Jargon, thick wording, and phrasing designed to sound good rather than convey information.
The material put people off. Because it was so difficult to understand, there was no value flow. When value doesn't flow outward from a business, value (money) doesn't flow in. Relationships stagnate.
Nobody wins.
The Flow of Value
Value flow is always bidirectional in relationships. Otherwise all you're doing is broadcasting. Restrictions in the flow of value cause poor business health. Many a business has closed its doors because value flow stopped.
As you watch the flow of value in your business
Cheap Riyad Mahrez Jersey , think about the relationship between what your organization gives and what it receives. Turn that relationship around and study your customers until you are as clear about what value means for them as you are about what it means for you.
When you learn to perceive your unique value from the customer's perspective, your communication into the marketplace reflects that perception. Your business cannot help but be healthier as a result.
Michael Knowles, co-author of The Entrepreneur's Concept Assessment Toolbook (available at or ) helps businesses take what they do best and focus it on success. A Principal in One Straight Line LLC, Michael has over 25 years of experience helping companies create communication strategies help them engage customers, employees
Cheap Nampalys Mendy Jersey , investors, outsourcing partners, and the community.
Michael can be reached at mknowles@ .
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Sports Headlines: Dodgers Vs Giants, Reggie Bush, Cowboys Vs Redskins Sports Articles | October 4
Cheap Matty James Jersey , 2011
Dodgers with advantage over Giants in 3-game series, Bush or Thomas: Who is the best Dolphins running back?, Cowboys needs to win at home
Dodgers with advantage over Giants in 3-game series
Giants might be the current World Series winners, but the Dodgers, their long-time rivals
Cheap Marcin Wasilewski Jersey , continues to punish them as they have beat the San Francisco MLB team in 4 out of their last 5 meetings, with the last victory for Los Angeles coming yesterday in what it was the first of a 3-game series between the two franchises (the second game is tonight). The Dodgers won the game 2-1 thanks to the good work of Clayton Kershaw, who silenced the bats from the Giants, and now San Francisco is closer to been eliminated from wild card contention since they are 5 and a half games behind the Diamondbacks and 4 and a half games behind the Braves.
Bush or Thomas: Who is the best Dolphins running back?
It seems like Reggie Bush is not going to get the main running back role with his new team, the Dolphins
Cheap Marc Albrighton Jersey , as the former Saints player has not perform as expected, and it is actually rookie Daniel Thomas who might be the new favorite RB concerning the plans of coach Tony Sparano. Though Bush is optimistic, and when it comes to Thomas, he mentioned that ?I can be that type of runner. I know I can handle the work.?
Cowboys needs to win at home
The Cowboys have lost their previous 2 home openers, 2 years ago against the Giants
Cheap Luis Hernandez Jersey , and last year against the Bears, and it seems like it will be difficult for them to break that trend as they rival at week 3 are the Redskins, one of their biggest rivals in the league, and with Tony Romo still sensitive concerning a recent injury, things doesn?t look good for Dallas
Cheap Leonardo Ulloa Jersey , as Washington is looking for revenge after losing 4 of their last 5 meetings with the Cowboys.
Mike Modano says goodbye to NHL
After a glorious career that extended for an amazing 21 years, hockey pro Mike Modano .
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