We are all too aware building up customer loyalty takes years of hard work and superlative performance and customer relations management.
The rewards are high both in terms of making significantly higher profits and sales (it is much less costly to sell into existing customers than new ones) and will also enhance your company reputation for service and quality if you have a horde of repeat customers coming back again and again. Some studies show that selling to an existing customer rather than attracting a new one
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You must look after existing business because it is the most profitable business you have and the best form of actual recommendation and referrals upon which to build your company reputation. Creating loyal customers is not done simply by delivering good products and services; it is vital you take an interest in cultivating your customer and prospect base and to this end gathering as much information and maintaining a good database for use by your marketing team is essential. Imagine you had the ability to send a customized birthday card for your prospects and customers simply because you had a simple customer relations management system established to collect data such as date of birth from your customers and you had the foresight to design and create some birthday cards with your name and logo on them, perhaps with an amusing cartoon design incorporating your company.
This pays dividends as how many of your competitors
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It is these small touches which will generate loyalty and allow your customer-facing team to capitalize and cement this customer perception by delivering good performance when a customer places an order. Having great products and service standards is one aspect of generating loyalty, but this is a point-of-sale occurrence and you need to keep your name in the forefront of customer perception and consciousness to really achieve ingrained levels of loyalty.
You are looking at penetrating your customers lives much more deeply than simply providing a glossy wrapping for your product; you are burrowing into the lives of your customers and becoming part of their trusted circle and you can achieve by taking a little time to think about what is likely going to make your customers and prospects go, "Hey this looks neat - how did they know it's my birthday!" or "This is a really funny Christmas card!" Your are applying the personal touch and building a personable face for your company as one which pays attention to clients not just when you are trying to sell to them but before, during and after the sales are made.
A picture in indeed worth a thousand words and postcards strengthen the adage and prove just that by letting the postcard sender send a picture along with a short message to the intended recipient.
What words fail to convey in a lengthy written discourse
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Postcards are a wonderful way of sending someone your regards without your having to actually write much; or even anything at all. Postcards are usually decorative and have varieties of beautiful, often scenic pictures on one side of them and a short and sweet little message on the other. Postcards are the perfect way to let someone know that you still remember them and haven’t forgotten them without having to actually write a lengthy prose. They are generally used to convey season’s greetings, New Year wishes
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Cheap Luis Suarez Jersey , etc. They are also often used to send a loved one a picture greeting to let them get a glimpse at the great times you’re having on your vacation trips to exotic locations around the world.
Postcards have their roots in the United States. The concept was patented by John P. Charlton, in Philadelphia, in 1861. Postcard printing was intended to offer people a way to send short messages without having to bear the expense of an envelope, and also send them at a price lower than that of sending regular mail.
Postcard printing has come a long way from the early
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Initially, only the United States Postal Service was allowed to print postcards, and the designs on offer were quite drab and uninspiring. By law
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If you’re Canadian
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